Ashirvad Hospital : From 25 to 85 registrations (per Month) in 3 Months

Problem Statement : Ashirvad Hospital partnered with Dr. Sony Sahu to launch a weight loss program in Varanasi. Struggling with underperforming campaigns, they needed innovative strategies and optimized marketing to maximize ROI and grow awareness for their initiative.

Solution : We started with an in-depth consultation to uncover the key challenges in their marketing efforts. After a comprehensive analysis of competitors and data Analysis, we proposed 6 steps tailored for greater ROI:

1. Demand Analysis

2. Competitor Analysis

3. Voice of Customer

4. Unique Positioning

5. Facebook Ads

6. Offline Marketing

   
   
   
   

#1 Demand Analysis

First, we analyzed the demand for weight loss programs to understand why individuals were investing significant amounts in such services.

We identified numerous motivations, ranging from health concerns to aesthetic goals, highlighting the urgency and seriousness of the issue.

By conducting an in-depth analysis of keyword search data from Google for weight loss-related queries in India, we pinpointed the top reasons and crafted targeted marketing angles to resonate with the audience effectively.

#2 Competitor Analysis

Data does not reveals the whole truth but acts as a guiding force in making informed decisions.

If people are actively searching for something, it signals a potential opportunity to tap into that demand.

We also analyzed competitors to understand how they’re positioning themselves, the ads they’re running, and their messaging. This provided valuable insights into what’s resonating with the market.

For example, if a competitor has been running a particular ad campaign for months, it's likely effective—this gives us a clue about successful angles and audiences, helping us refine our strategy.

#3 Voice of Customers

To better understand our target audience, we conducted research on platforms like Reddit and Quora, focusing on discussions in the overweight category as defined by the doctor.

This approach allowed us to tap into the 'Voice of Customer' (VoC), gaining valuable insights into their pain points, struggles, and motivations. By addressing these specific concerns, we crafted messaging that resonates deeply with potential clients.

Brands that truly understand their audience always lead the way in effective marketing—and this insight set the foundation for our strategy.

#4 Unique Positioning

As humans, we seek uniqueness. We're burned out by traditional weight loss programs that don’t work, and we’re hesitant to repeat that failure.

We need fresh, innovative solutions that not only work but also give our customers a sense of something new and effective.

Based on our research, we propose three major positioning strategies to test: 1) A Holistic Health Approach, 2) Personalized Care and Support, and 3) Cutting-Edge Technology and Solutions.

By testing these, we can determine which resonates most effectively with our audience.

#5 Facebook Ads

We tested multiple ad creatives to identify the most effective approach.

After running hundreds of variations, one offer stood out: 'Free 4 Bonuses for the first 100 Participants.'

Through Meta Ads, we discovered that customers were most drawn to the unique value proposition of 'Personalized Care and Support.'

This insight not only boosted our online campaign but also guided our offline marketing strategy, ensuring we focused on what resonated most with our audience.

#6 Offline Marketing

We designed both single-sided and double-sided pamphlets for a door-to-door campaign targeting local communities, especially older individuals, using a personal touch and newspaper distribution.

To maximize conversion, we focused on eight key elements: 1) Problem, 2) Target Audience, 3) Offer, 4) Language, 5) Call to Action, 6) Niche, 7) Positioning, and 8) One Key Metric.

The pamphlets were built with psychological principles in mind, emphasizing: 1) Emotional Appeal, 2) Intellectual Buy-in, 3) Irresistible Offer, 4) Objection Handling, 5) Credibility, and 6) Motivation for Action.

These strategic elements led to a remarkable 9.8% conversion rate, ensuring every dollar spent on the campaign delivered maximum impact.

Final Results for Ashirvad Hospital

--> Registrations jumped from 25 to 85 (per Month) in just 3 Months

--> Achieved an impressive 9.8% conversion rate, ensuring every dollar invested in the campaign yielded maximum returns.

--> Hospital generated $12,000 more each month.

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