Shoaib Photography : From Being Completely Stuck at $40K to $100K Yearly Revenue in just 6 Months.

Problem Statement : Despite heavy investments in Meta Ads and organic social media marketing, the brand was stuck at $40K in annual revenue for five years. They were eager to break this cycle and reach $100K in revenue.

Solution : We began with an in-depth meeting to understand the brand's marketing systems, sales process, and positioning. After that, we conducted a comprehensive CRO audit, analyzing competitors and industry best practices to identify key areas for improvement and growth.

1. Pricing Strategies: Optimizing for better perceived value and higher conversions.

   
   

2. Sales Process: Streamlining steps to improve customer journey and close rates.

   
   

3. Brand Strategy: Strengthening positioning to resonate with the target audience.

   
   

4. Marketing Strategy: Re-aligning campaigns to match growth objectives.

   
   

5. Meta Ads Optimization: Refining ad targeting, creatives, and copy for maximum ROI.

#1 Pricing Strategies

We boosted their Average Order Value by designing four tailored pricing packages and crafting irresistible offers that were impossible for customers to resist.

This strategic approach combined behavioral pricing tactics and customer psychology to maximize revenue per transaction while enhancing perceived value.

Key Highlights : --> The brand is now effectively showcasing the value delivered to customers, building trust and clarity.

--> Customers clearly understand what they’re paying for, making decisions easier and more confident.

--> We also analyzed unit economics to ensure the brand earns higher margins on every transaction, boosting profitability.

#2 Sales Process

--> Customer Journey

To increase conversions, we redesigned the customer journey for a smoother, more engaging experience.

By aligning every interaction with customer expectations, we uncovered hidden revenue opportunities and built stronger connections.

This strategic transformation not only boosts satisfaction but also fosters loyalty, ensuring long-term growth and a higher Net Promoter Score.

--> SALES PITCH

We revamped their sales pitch to ensure higher conversion rates during sales calls.

Their challenge was converting leads outside their referral network, where trust wasn’t pre-established.

With our improved, customer-centric approach, their sales process became effortless.

Key Highlights : 

-->  The brand now has a dependable sales system that consistently drives better results.

--> We helped stop the revenue leaks, saving the business from losing $5K per month unnecessarily.

--> Conversion rates doubled, going from 3.18% to 6.45% in just three months.

#3 Brand Strategy

The key to a strong brand is standing out. If people can’t see what makes your brand unique, it’s easy to get lost in the crowd.

A clear brand strategy helps your audience connect with you. It shows them how your brand fits their needs, builds trust, and makes you the obvious choice.

When your brand resonates with people, it drives word-of-mouth and lasting loyalty.

Key Highlights : 

--> The brand now has a clear differentiation strategy, making it stand out in a competitive market.

--> The target audience feels deeply connected, fostering trust and increasing brand loyalty.

--> With a well-defined identity, the brand attracts the right audience and drives word-of-mouth growth.

#4 Marketing Strategy

--> Short Term Plan

To drive quick cash flow and deliver fast ROI, we focused on collaborating with local wedding vendors like venue owners, event planners, caterers, and jewelry stores.

Their existing trust in the local market aligned perfectly with our goals.

We started by offering free editing services to grab attention and showcase our value.

This opened doors for partnerships, allowing us to share audiences and build strong referrals.

In just three months, this targeted approach helped the brand surpass its present annual turnover of $40K.

--> Long Term Plan

To break the $100K revenue ceiling, we recommended personal branding, content marketing, and email campaigns for effective client acquisition and retention.

These strategies streamlined growth and reduced reliance on costly Meta Ads by lowering Cost per Quality Lead (CPL).

The brand planned a $100K investment to open a new office in Delhi.

Instead, we redirected efforts to bolster their online presence with proven strategies used by top photography firms.

This saved $100K while ensuring their growth path was sustainable and scalable.

--> Lead Magnets

It takes at least 12 touchpoints to convert a prospect into a paying customer.

To optimize conversions, we implemented a "3 Value Messages for Every Sales Message" strategy.

To support this, we developed 7 high-quality lead magnets tailored to the needs of wedding couples.

These lead magnets not only positioned the brand as an authority but also provided genuine solutions to common challenges faced by engaged couples.

As a result, we enhanced word-of-mouth referrals and reduced the cost of customer acquisition by at least 15%, ensuring sustainable and profitable growth.

Key Highlights : 

--> Exceeded the brand's $40K annual turnover in just three months, delivering a complete return on investment.

--> Saved $100K by redirecting the brand toward proven, scalable strategies used by top-tier photography firms.

--> Reduced the cost per acquisition by 15% through lead magnets and optimized customer engagement strategies.

#5 Meta Ads Optimization

--> Funnels Strategy

Before working with us, the brand relied on random post boosts with no structured lead-generation strategy for Meta Ads.

We developed a tailored funnel strategy, targeting prospects at each stage of the buyer journey.

This systematic approach unlocked the brand's true potential.

As a result, we reduced their Cost Per Lead (CPL) from $57 to $35—a 38% improvement.

--> Winning Creatives

We conducted extensive testing to identify the most effective ad creatives for the brand.

Our approach was rigorous: every week, we tested three new creatives, each with three variations.

By leveraging Meta’s machine learning algorithms, we optimized performance and discovered what truly resonates with the audience.

Using this data-driven strategy, we designed ad creatives and harnessed AI tools to achieve a 2X ROAS compared to their previous results.

Key Highlights : 

-->  We reduced their Cost Per Lead (CPL) from $57 to $35—a 38% improvement.

--> we harnessed AI tools and rigorous testing strategy to achieve a 2X ROAS compared to their previous results.

Final Results for Shoaib Photography

--> Stopped the revenue leaks, saving the business from losing $5K per month unnecessarily.

--> Conversion rates doubled, going from 3.18% to 6.45% in just three months.

--> Reduced the cost of customer acquisition by 15%

--> Reduced their Cost Per Lead (CPL) from $57 to $35—a 38% improvement.

--> 2X ROAS in 3 Months

As a result, the brand scaled its yearly revenue from $40K to $100K in just six months, showcasing rapid growth and a strong return on investment.

Impressed with the Results?

We can help you achieve similar success with customized strategies designed to match your business’s growth stage and unique needs.

Schedule a free CRO audit for your brand—no strings attached.